Imagine that your website is a digital version of your physical store. In this graphic, I compare your roof to your website's meta data, your sidewalk to your wedding website traffic, and your store window to your home page's slides.
Heres how your store compares to your website:
1. Sidewalk = Small websites and blogs that lead to your website such as local newspaper sites, local community groups, and wedding websites. These sites provide βfoot traffic....
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June 6, 2017
June 6, 2017
How can you understand SEO and Google? Check out this diagram I made comparing your physical store to your website. There are many parallels between the two.
Roof = your websiteβs page title & meta data. Very important. No two 'roofs' should be alike.
Signage = branding.
Front door = easy navigation on each page for quick access.
Display window = large pictures of products that youβre selling.
Store hours in the window = your websiteβs listing of ways to contact you, preferably on each page.
How does your physical store compare your online store? I created this comparison below for my marketing friend Diane.
Your Physical Store vs. Your Online Store:
Sidewalk = small websites and blogs that lead to your website, such as local newspaper sites, local community groups, a bride’s gift registry that links to your store. These sites provide: foot traffic.
Road = major websites that lead to your website, such as Facebook, the New York Times site, etc. These sites provide: